Job Description

Paid Social Media Buyer

A niche advertising agency specializing in advertising for personal injury law firms is looking for a passionate, driven, and experienced Digital Media Buyer with a strong background in Meta (Facebook, Instagram) Advertising. This person will be part of a team that is growing quickly, and long-term advancement opportunities will be available for the right person.

You’re the right person for the job if...

You have a proven track record of generating a high level of leads using these platforms and you are excited to share your past results with us

You are driven, self-motivated, and seek upward career trajectory

You have a passion for achieving maximum results out of full-funnel and lead generation-focused digital advertising with strengths leaning towards Paid Meta Advertising.

You are proficient in using Meta Business Manager, managing all stages of the campaign life (setup, launch, optimization, evaluation, reporting)

You watch KPIs like a hawk and are quick to make adjustments while understanding the critical role creative content plays in driving results

You are a process-driven self-starter who thrives in a fast-paced, ever-changing work environment.

You are hyper-organized and enjoy executing plans to ensure campaigns run efficiently.

You take pride in your work and are motivated by finding the right solution to every problem.

You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.

You are naturally curious, results-driven, and business-minded.

You are independent and self-sufficient in your approach to problem-solving.

Your mission:

Generate high-quality leads for some of the country’s most prominent law firms.

Manage large advertising budgets daily while monitoring performance and adjusting strategy as necessary

Manage campaigns across multiple platforms from start to completion.

Closely monitor the performance of ongoing campaigns, identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results.

Assist with evaluating and implementing new marketing tools/platforms/vendors.

Required Qualifications:

3 or more years experience designing campaigns and ad strategies while building, managing, and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram, Google Ads, LinkedIn, Reddit, YouTube, StackAdapt, and TikTok.)

3 or more years of experience using direct response and lead generation advertising strategies successfully.

Comprehensive experience using research tools and platforms while incorporating evolving marketing trends to drive successful digital strategies

Able to work with tracking pixels and conversion APIs - understanding their functionality, creation, and implementation.

Thorough understanding of landing page best practices for conversion goals and click attribution using URL tracking templates.

Messaging and content strategy/development experience for social media campaigns

Highly proficient in Excel and Google Sheets

Preferred Qualifications:

3 years of Agency experience; any less please consider our entry level roles;

Copywriting and social content creation experience.

Experience with Salesforce or other CRM platforms.

Familiar with Agency Analytics, LookerStudio, Salesforce CRMA, or other data visualization software

Experience in advertising for the Legal Industry, including but not limited to personal injury and Mass Torts, is a plus.

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